06.11.24

AbitaR.E. Talk_Exploring the Future of Real Estate: From Cost to Space Quality

The residential real estate sector is undergoing significant transformation, and the traditional square meter as a unit of economic value is no longer sufficient to represent the quality of modern housing projects. This timely topic will be discussed during the talk organized by Milano Contract District in collaboration with Pambianco Real Estate, scheduled for November 12 as part of the AbitaR.E. series.

In recent years, the way people inhabit and experience their homes has changed profoundly. Today, it is no longer enough to evaluate a property solely based on its cost per square meter; one must consider the overall quality of the project, from common areas to the quality of materials used and the layout of internal spaces.

This new perspective reflects the need to recognize the home as a unique entity, comparable to other consumer goods where distinctive qualities determine perceived value. This trend directly impacts the industry, stimulating continuous innovation in materials and technologies applied to residential construction. The construction sector is increasingly focused on innovative and sustainable solutions, but these innovations often risk being overshadowed by a cost-and-margin mentality that fails to fully appreciate the benefits for the end user.

The talk will provide an in-depth look at the need to identify new KPIs for the residential sector that move away from simple commercial benchmarks. Pascucci suggests that, just as with energy efficiency, the quality of spaces and finishes could become a key parameter for repositioning properties.

‘From Cost per Square Meter to the Value of Space Quality: The New KPIs in Today’s and Tomorrow’s Real Estate’ is the title of the event taking place on November 12 at Via Macedonio Melloni 3, at 6 PM. Speakers will include Marco Grillo, CEO of AbitareIn; Matteo Facchinelli, Founder of ARW Associates; Claudio Borroni, Head of Residential at Colliers Italy; and Matteo Nunziati, Founder of Interior Design Studio.

Here is the link to register for the event: AbitaR.E.

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